Mathew Lowry

Archives for socialmedia

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week. A Rápido, as I explored with it’s originator Ezri Carlzebach last year, is a maximum 5-minute image-rich presentation on any topic related to the conference theme. Given that the IABC are focusing on Driving Business With… » read more

Posted by Mathew Lowry

Here’s a conundrum for you. And a probably quite dangerous post for me. Consider the “Science – it’s a girl thing” video: Shocking, eh? Moreover, this came relatively soon after the infamously racist Enlargement video (hard to find, but a cruelly funny copy can be found here), so my initial, gut reaction was awestruck horror.… » read more

Posted by Mathew Lowry

An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve. Sometime during the EuropCom conference, I found myself listening to someone explaining how the Commission is reorganising the EUROPA site along thematic lines. “But the thematic portal architecture was adopted in 2001,” I said. He hadn’t heard – he’d only been… » read more

Posted by Mathew Lowry

If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They’ll be pushing on an open door when they get to Brussels. Anyone interested in the Internet and/or media and/or democracy should have followed the development of media business models since at least… » read more

Posted by Mathew Lowry

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with “Big Internet”. These trends triggered my return to blogging, so I thought I’d start with an overview. The Rise of Longform Across the pond, the past few years… » read more

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#B2B4ME: Back to Blogging

B2B once meant ‘Business to Business’. After the first online bubble popped, it became ‘Back to Banking’ (alongside its close cousin ‘Back to Consulting’), as legions beat a retreat to the safety of corporate life. And now, perhaps, it means Back to Blogging, and apparently not just for me. After experimenting blogging on Google+ and/or… » read more

Posted by Mathew Lowry

Since trying and half-rejecting Google+ and Tumblr, I’ve been accepted as a LinkedIn blogger. At least I never bothered with Facebook. [6/6/14: Updated re: LinkedIn stats, below] [30/6/2014: LinkedIn just lost my most recent draft. Abandoning ship – see LinkedIn: Amateurish tools for professional blogging] Last summer I rethought my online presence, trying and discarding… » read more

Posted by Mathew Lowry

Over 70% of EU voters did not vote for the EU. Where now? Update, 7/9/14: via Chris Whitehouse – apparently the figures are slightly worse – “the updated numbers, published on the Parliament website, show that turnout across the EU struggled to reach 42.54% in 2014, well below the 43.1% initially announced” There will no… » read more

Posted by Mathew Lowry

Well, plus ca change – absolutely none of the things some BloggingPortal editors said we’d do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything. But maybe there wasn’t much point: we… » read more

Posted by Mathew Lowry

Tonight I’ll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble. When I first heard about this, my initial reaction was to worry about the backfire, that the sight of a bunch of elite Brussels Bubble types goading UKIP supporters will reinforce their EU persecution complex. Of course,… » read more

Posted by Mathew Lowry