Mathew Lowry

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I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences. [update, 21 October: skip down to ‘Risks and Rewards’ to find out more about how the ESA’s Head of Communications managed to pull off the ‘Ambition’ campaign]. In the leadup to… » read more

Posted by Mathew Lowry

  Do people really want to have a conversation with brands, or their government? [Note: At last, a chance to bury the lede in a blog post. I started this post during my 2012-13 blogging hiatus, never finished it and then forgot clean about it. For reasons that will become clear, I’ve just rediscovered it… » read more

Posted by Mathew Lowry

“Why don’t we just build our community on Facebook?”. Some thoughts after a month playing with Knowledge Hub. [Notes: Reposted from Knowledge Hub – see disclaimer, below. Join me this Thursday in a Hangout-on-Air with Ezri Carlebach and Charlelie Jourdan on the ‘Rapido’ conference technique, visual communications and whatever else strikes our fancy] A short… » read more

Posted by Mathew Lowry

How do you extract maximum value from a conference presentation or workshop, both for you, and your audience? I don’t attend conferences much. Too often, the speakers are overpaid opera stars who never show up to rehearsals, fly into town the day of the opening, are wheeled onto stage at the right moment, sing in… » read more

Posted by Mathew Lowry

Apart from the Online Hangout (24 September, 16h30 CET), a new online community just opened for public sector communicators across Europe. In preparation for my EuroPCom workshop on online communities next month, one of my speakers (Steve Clift, aka @democracy and a White House Champion of Change for Open Government) and I are getting together… » read more

Posted by Mathew Lowry

I’m launching a weekly enewsletter to ensure I absorb something from the social media firehose. I’ve already written about research showing that people share stuff they don’t actually read, for reasons buried deep in our dopamine-fixated minds: But even as you take a closer look, you feel FOMO (Fear Of Missing Out) tugging you back… » read more

Posted by Mathew Lowry

Any decent Communication Strategy will integrate offline, online, internal and external communications. But what about your organisation’s Innovation Strategy? (update: in early 2017 I developed this into something slightly easier to follow over on Medium: Reframe your communications strategy as part of your Innovation Programme to sidestep internal politics) I’ve been developing integrated offline and… » read more

Posted by Mathew Lowry

My EuropCom 2015 workshop on online communities is taking shape. (Update: view all slideshows and key takeways from the session) According to the EuropCom2015 site it’ll be held after lunch on Day 1, and will cover: Convening and managing an online community is an extremely effective way of achieving communications goals, but will probably fail… » read more

Posted by Mathew Lowry

I need three speakers for a EuropCom2015 workshop to share their thoughts on convening and managing communities in the context of public communications and policymaking. The following throwaway remark on Linkedin landed me with the task of setting up a workshop at EuropCom 2015: “I’d suggest combining “Setting-up and managing online communities” and “The power… » read more

Posted by Mathew Lowry

The impact autonomous cars will have on personal mobility and cities will dwarf the disruption Uber and AirBnB have wrought on their respective industries. Joined-up European policies seem in short supply (update, April 2016 – this is now changing; see below). Autonomous vehicle technology is already well-tested and will be road-ready sooner rather than later,… » read more

Posted by Mathew Lowry