Mathew Lowry

Archives for authenticity

I finally vlogged my first event. Some first impressions. I’m no gadget freak, but when Damien van Achter showed me the DJI Osmo (right) at the Brussels Hacks/Hackers Event last June I had to have one. It’s an odd-looking piece of kit: a 4K, zoomless videocamera atop a handle, with a dedicated sideclamp for your… » read more

Posted by Mathew Lowry

I’m going to try to break the habit of a lifetime this [morning/lunchtime/evening] and actually attend a physical [conference/workshop/seminar/PRpissup] about the EU and social media, something so self-evidently oxymoronic that I’ve often been tempted to drop the ‘oxy’. But, life being what it is, I probably won’t make it due to [family issues/overwork/rampaging gerbil infestation].… » read more

Posted by Mathew Lowry

When is a blog not a blog?

Answer: when the blogger doesn’t publish comments or trackbacks. But why are so many of these Charade Blogs supposedly ‘blogs on European communications’? Are there too many freshly minted ‘social media experts’ in Brussels? I’ve found that Eurosceptic-oriented blogs are generally very open environments – I had a comment blocked once on Devil’s Kitchen, but… » read more

Posted by Mathew Lowry

Astroturfing the Berlaymont

One of the topics I’ve been developing on this blog for quite some time came up at last week’s get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff. I actually think such guidelines are needed not just for EU staff, but for everyone serious about using… » read more

Posted by Mathew Lowry

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media. Bloggers not disclosing sponsorship. It’s just a matter of time before someone poisons the well for EU social media. Over the past few months I’ve integrated For Immediate Release, a… » read more

Posted by Mathew Lowry

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states (“European Union”, or EU) seeks an experienced: Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level. Principal Duties You will be responsible… » read more

Posted by Mathew Lowry

Attack of the trolls

Apparently celebrities – who’ve been driving the buzz around Twitter – are starting to get turned off by the real (i.e., sad) people they are meeting there. What a surprise. From Techcrunch’s coverage of the latest rant against Twitter by some rockstar Twitter-lover-turned-hater: First of all, Twitter is quickly getting overrun by spammers. That’s probably… » read more

Posted by Mathew Lowry