Mathew Lowry

Archives for communications

I finally vlogged my first event. Some first impressions. I’m no gadget freak, but when Damien van Achter showed me the DJI Osmo (right) at the Brussels Hacks/Hackers Event last June I had to have one. It’s an odd-looking piece of kit: a 4K, zoomless videocamera atop a handle, with a dedicated sideclamp for your… » read more

Posted by Mathew Lowry

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week. A Rápido, as I explored with it’s originator Ezri Carlzebach last year, is a maximum 5-minute image-rich presentation on any topic related to the conference theme. Given that the IABC are focusing on Driving Business With… » read more

Posted by Mathew Lowry

With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware. This is a longer version of an article I contributed to an upcoming book about EurActiv’s first 15 years. Democracies need media to… » read more

Posted by Mathew Lowry

The number and diversity of communications skills needed to implement a communications strategy never stops growing. How are you organising them? I’ve helped organise communications operations in four different organisations – three private sector agencies in EU Comms, and one EC Comms unit. Within each, human resources are each given a label – editorial, web,… » read more

Posted by Mathew Lowry

This post provides the content from my EuroPCom session on online communities, plus some takeaways and extra links. I might follow it up with a Communities 101 post, as I was surprised by how many attendees had not heard of some of the fundamental concepts. In summary Firstly, a simply incredible executive summary composed by… » read more

Posted by Mathew Lowry

I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences. [update, 21 October: skip down to ‘Risks and Rewards’ to find out more about how the ESA’s Head of Communications managed to pull off the ‘Ambition’ campaign]. In the leadup to… » read more

Posted by Mathew Lowry

  Do people really want to have a conversation with brands, or their government? [Note: At last, a chance to bury the lede in a blog post. I started this post during my 2012-13 blogging hiatus, never finished it and then forgot clean about it. For reasons that will become clear, I’ve just rediscovered it… » read more

Posted by Mathew Lowry

Any decent Communication Strategy will integrate offline, online, internal and external communications. But what about your organisation’s Innovation Strategy? I’ve been developing integrated offline and online communications strategies since my first database-driven website in 1995 opened my eyes to the possibilities content databases – which, in essence, help you keep track of your stories –… » read more

Posted by Mathew Lowry