Mathew Lowry

Archives for communications

I finally vlogged my first event. Some first impressions. I’m no gadget freak, but when Damien van Achter showed me the DJI Osmo (right) at the Brussels Hacks/Hackers Event last June I had to have one. It’s an odd-looking piece of kit: a 4K, zoomless videocamera atop a handle, with a dedicated sideclamp for your… » read more

Posted by Mathew Lowry

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week. A Rápido, as I explored with it’s originator Ezri Carlzebach last year, is a maximum 5-minute image-rich presentation on any topic related to the conference theme. Given that the IABC are focusing on Driving Business With… » read more

Posted by Mathew Lowry

With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware. This is a longer version of an article I contributed to an upcoming book about EurActiv’s first 15 years. Democracies need media to… » read more

Posted by Mathew Lowry

The number and diversity of communications skills needed to implement a communications strategy never stops growing. How are you organising them? I’ve helped organise communications operations in four different organisations – three private sector agencies in EU Comms, and one EC Comms unit. Within each, human resources are each given a label – editorial, web,… » read more

Posted by Mathew Lowry

I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences. [update, 21 October: skip down to ‘Risks and Rewards’ to find out more about how the ESA’s Head of Communications managed to pull off the ‘Ambition’ campaign]. In the leadup to… » read more

Posted by Mathew Lowry

  Do people really want to have a conversation with brands, or their government? [Note: At last, a chance to bury the lede in a blog post. I started this post during my 2012-13 blogging hiatus, never finished it and then forgot clean about it. For reasons that will become clear, I’ve just rediscovered it… » read more

Posted by Mathew Lowry

Any decent Communication Strategy will integrate offline, online, internal and external communications. But what about your organisation’s Innovation Strategy? (update: in early 2017 I developed this into something slightly easier to follow over on Medium: Reframe your communications strategy as part of your Innovation Programme to sidestep internal politics) I’ve been developing integrated offline and… » read more

Posted by Mathew Lowry