Mathew Lowry

Archives for engagement

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week. A Rápido, as I explored with it’s originator Ezri Carlzebach last year, is a maximum 5-minute image-rich presentation on any topic related to the conference theme. Given that the IABC are focusing on Driving Business With… » read more

Posted by Mathew Lowry

  Do people really want to have a conversation with brands, or their government? [Note: At last, a chance to bury the lede in a blog post. I started this post during my 2012-13 blogging hiatus, never finished it and then forgot clean about it. For reasons that will become clear, I’ve just rediscovered it… » read more

Posted by Mathew Lowry