Mathew Lowry

Archives for europa

Europe’s success in eliminating mobile roaming charges may be the first “data4policy” case study where the data was website traffic, and illustrates the rewards of allowing innovation to flourish at the edges of large organisations. Expect to hear a lot from the EC about their 12-year campaign against mobile roaming charges, which disappear tomorrow across… » read more

Posted by Mathew Lowry

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think. I probably wasn’t the only person working in EU communications who thought that Euroscepticism could be beaten by reasoned argument. Like many, I suffered… » read more

Posted by Mathew Lowry

I freely admit: I’ve been a fanboy of the UK’s Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not. I was not the only information architect in Brussels dazzled a few years ago by GDS’ approach which, according to internal reports seen by… » read more

Posted by Mathew Lowry

A while ago I posted (Not losing sight of the basics) the idea that EUROPA could suffer if the EU Institution’s limited online communications resources were refocused on social media. While social media offers the EU a great deal, this could be a serious problem, particularly given EUROPA’s importance to any EU social media strategy.… » read more

Posted by Mathew Lowry

Not losing sight of the basics

It might seem strange for me to say this, but lately I’ve been wondering whether the EU institutions are now paying too much attention to social media. Don’t get me wrong, they have a thousand reasons for getting social media right – and also ensuring that they don’t get it wrong by poisoning the well… » read more

Posted by Mathew Lowry

Constructive discussions generally require good discussion documents. One of the Commission’s major contributions to any European online space should therefore be a EUROPA that supports the conversations – setting out What it (and the EU) does, Why and How it does it to the ‘interested public’, in their language. A pilot project explored one way… » read more

Posted by Mathew Lowry