Mathew Lowry

Archives for influence

Before you obsess over your next analytics report, read the recent article by Ev Williams (Twitter and Medium cofounder) on measuring what matters. William’s article was prompted by the infantile way otherwise supposedly intelligent people (venture capitalists, Wall St analysts, tech & business journalists…) measure the value of companies like Twitter and Instagram: we literally… » read more

Posted by Mathew Lowry

Over on edition 627 of For Immediate Release, they open their news section (timestamp 04:30) by bringing together a couple of news stories on how the US military is engaging with what could euphemistically be called their ‘challenging public’: young Muslim men in the Middle East, Afghanistan, etc. Apparently there’s a Digital Engagement Team, scouring… » read more

Posted by Mathew Lowry

The subject of Klout has come up a few times on Twitter, so I’m posting this so I can point people toward a few articles I’ve found useful. Something I can’t do in 140 characters. Which proves my eventual point. [Update (12/11/11): I wrote this post before Klout renovated their algorithm in a very opaque… » read more

Posted by Mathew Lowry