Mathew Lowry

Archives for innovation

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week. A Rápido, as I explored with it’s originator Ezri Carlzebach last year, is a maximum 5-minute image-rich presentation on any topic related to the conference theme. Given that the IABC are focusing on Driving Business With… » read more

Posted by Mathew Lowry

Any decent Communication Strategy will integrate offline, online, internal and external communications. But what about your organisation’s Innovation Strategy? I’ve been developing integrated offline and online communications strategies since my first database-driven website in 1995 opened my eyes to the possibilities content databases – which, in essence, help you keep track of your stories –… » read more

Posted by Mathew Lowry

I freely admit: I’ve been a fanboy of the UK’s Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not. I was not the only information architect in Brussels dazzled a few years ago by GDS’ approach which, according to internal reports seen by… » read more

Posted by Mathew Lowry

Tackling corporate memory loss and innovation failure requires a different paradigm than that offered by social media. My previous post (Plus ça change) was, I realise now, about more than just EC corporate memory loss, but it took a comment from a reader before I realised it. Which neatly demonstrates how sharing leads to innovation.… » read more

Posted by Mathew Lowry

An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve. Sometime during the EuropCom conference, I found myself listening to someone explaining how the Commission is reorganising the EUROPA site along thematic lines. “But the thematic portal architecture was adopted in 2001,” I said. He hadn’t heard – he’d only been… » read more

Posted by Mathew Lowry

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with “Big Internet”. These trends triggered my return to blogging, so I thought I’d start with an overview. The Rise of Longform Across the pond, the past few years… » read more

Posted by Mathew Lowry