Mathew Lowry

Archives for innovation

Europe’s success in eliminating mobile roaming charges may be the first “data4policy” case study where the data was website traffic, and illustrates the rewards of allowing innovation to flourish at the edges of large organisations. Expect to hear a lot from the EC about their 12-year campaign against mobile roaming charges, which disappear tomorrow across… » read more

Posted by Mathew Lowry

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week. A Rápido, as I explored with it’s originator Ezri Carlzebach last year, is a maximum 5-minute image-rich presentation on any topic related to the conference theme. Given that the IABC are focusing on Driving Business With… » read more

Posted by Mathew Lowry

Any decent Communication Strategy will integrate offline, online, internal and external communications. But what about your organisation’s Innovation Strategy? (update: in early 2017 I developed this into something slightly easier to follow over on Medium: Reframe your communications strategy as part of your Innovation Programme to sidestep internal politics) I’ve been developing integrated offline and… » read more

Posted by Mathew Lowry

I freely admit: I’ve been a fanboy of the UK’s Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not. I was not the only information architect in Brussels dazzled a few years ago by GDS’ approach which, according to internal reports seen by… » read more

Posted by Mathew Lowry

An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve. Sometime during the EuropCom conference, I found myself listening to someone explaining how the Commission is reorganising the EUROPA site along thematic lines. “But the thematic portal architecture was adopted in 2001,” I said. He hadn’t heard – he’d only been… » read more

Posted by Mathew Lowry

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with “Big Internet”. These trends triggered my return to blogging, so I thought I’d start with an overview. The Rise of Longform Across the pond, the past few years… » read more

Posted by Mathew Lowry