Mathew Lowry

Archives for social media

When is a blog not a blog?

Answer: when the blogger doesn’t publish comments or trackbacks. But why are so many of these Charade Blogs supposedly ‘blogs on European communications’? Are there too many freshly minted ‘social media experts’ in Brussels? I’ve found that Eurosceptic-oriented blogs are generally very open environments – I had a comment blocked once on Devil’s Kitchen, but… » read more

Posted by Mathew Lowry

The story of the Mr Bean “hack” of the Spanish Presidency website got me thinking. Not the story itself, which is just an amusing diversion. But Joe Litobarski’s excellent analysis led me to compare the way the story was covered by the mainstream media and by bloggers such as himself and Julien Frisch, who first… » read more

Posted by Mathew Lowry

Astroturfing the Berlaymont

One of the topics I’ve been developing on this blog for quite some time came up at last week’s get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff. I actually think such guidelines are needed not just for EU staff, but for everyone serious about using… » read more

Posted by Mathew Lowry

(When) Does EU blogging matter?

A Twitter conversation between two much-followed EU-oriented bloggers over the weekend caught my eye. I won’t identify them as you need to follow them on Twitter to see their tweets. It started when one asked whether anyone out there “still thinks that blogging is in any way likely to have an impact … why should… » read more

Posted by Mathew Lowry

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media. Bloggers not disclosing sponsorship. It’s just a matter of time before someone poisons the well for EU social media. Over the past few months I’ve integrated For Immediate Release, a… » read more

Posted by Mathew Lowry

Creating trust by example

Over on the Belgian IABC’s thriving ‘web2eu’ site, Philip Weiss embedded a TED video of Clay Shirky, author of Here Comes Everybody, discussing the revolutionary impact of social media (more references on the be-IABC site). It’s really so good I thought I’d repost it here and add some observations (it takes some time to load):

Posted by Mathew Lowry

Julien Frisch blogged about a very thoughtful post on writing for (y)EU by Steve, a web editor from the EP, who sounds distressingly like me (white, British, 40s and sceptical about the Generation Y definition of ‘friend’ despite having many) and seems to be coming down from a post-holiday Web2.0 overdose. The key paragraph, highlighted… » read more

Posted by Mathew Lowry

Now and then the question arises: how can we get a transnational discourse on European topics underway, or create a European online public space? The two phrases in bold, above, both come from one of the latest posts on the topic, this time from Julien Frisch. They follow initiatives like Steffan’s Bloggingportal.eu, which aggregates Euroblog… » read more

Posted by Mathew Lowry

It’s been a long break from blogging. A month’s holiday offline in Australia had something to do with it, but mainly it’s been a summer of thinking about applying online community management to EU policies and programmes; catching up on three months’ worth of For Immediate Release podcasts on my new phone; and exploring and… » read more

Posted by Mathew Lowry