Mathew Lowry

Archives for strategy

Any decent Communication Strategy will integrate offline, online, internal and external communications. But what about your organisation’s Innovation Strategy? I’ve been developing integrated offline and online communications strategies since my first database-driven website in 1995 opened my eyes to the possibilities content databases – which, in essence, help you keep track of your stories –… » read more

Posted by Mathew Lowry

This is the first edition of what I hope will be a series of annual Review Posts, published as part of the My Europe blogging carnival, looking back at the ideas I’ve explored in this blog over the past 12 months. The main reason for doing this review was to test whether these ideas, which… » read more

Posted by Mathew Lowry