May 28, 2012
Time for my 3rd, and perhaps last, annual review.
The idea of an Annual Review is to look back over the preceding 12 months of posts every May and to reflect on if and how my thinking on the European online public space had evolved to “ensure I develop new ideas, rather than repeating myself in the year to come”, as I said in 2010 when I started.
Overall, the past 12 months yielded 22 posts and only 169 comments (including my responses, pingbacks, etc.) – significantly fewer comments/post than in 2011, but that was a year where one post generated almost 70 comments, so my recently formed impression that comments are falling away doesn’t actually hold water that well.
There were two main themes this year: exploring the difference between the Brussels Bubble and the EU Online Public Space (or at least, what the latter could be), and recycling ideas from previous years, which is why I’m considering closing this blog.
The last year saw the Bubble meme get taken up quite a bit – I even heard my first policy-specific Bubble: the “Bologna Bubble”, although that may have been a new sort of pasta. Or maybe my eyes are just tuned to see Bubbles wherever I read.
Whatever, I guess it was inevitable that I:
- review “The Filter Bubble” by MoveOn.org foreign policy director Eli Pariser, and what it means for the Brussels Bubble. I strongly recommend Pariser’s book – it sets out some credible and genuinely worrying issues for society as a whole;
- found Umair Haque’s findings (The Social Media Bubble, Harvard Business Review) about thin relationships particularly interesting (see Some stuff I should have read when it came out). The same post looks at some of the more spectacular failures of social media experts across the Pond.
The appearance of yet another ‘EU Web2 platform’ created by a Brussels Bubble organisation, meanwhile, kicked off a bit of a diatribe against publicly-funded ‘edemocracy’ projects with zero clear user demand beyond the Brussels Ring (Do we need more EU platforms, or sustainable EU media?), as opposed to sustainable media operations covering the EU.
This was a theme I returned to in An alternative overarching EU communication strategy?, where I developed a gardening metaphor for the Sphere, and the idea that the best thing the EU Institutions could do would be to create the conditions in which the garden thrives, rather than flooding the web with brochureware and propaganda.
I guess it’s inevitable that we’ll see even more of this for the EP elections, which would be a shame because a citizens’ agenda would be better.
This was also a year when I used a couple of public presentations to experiment with more variations of slidecasts: first a PreziCast of a Prezi I presented to some Marie-Curie students, and then a Slidecast of a short presentation at the EESC (Introducing the Brussels Bubble to some of its denizens), created using Slideshare’s mp3 synchronisation interface.
This lead to a conversation which got so long I posted a follow up to answer Ron Patz. As its title (Defining the Bubble from different perspectives) suggested, however, it ended up as just another discussion focused on defining what we actually mean by the EU Online Public space.
As such, it is strikingly similar to something I described earlier:
“What was worrying (to me at least) about the latest discussion was the navel-gazing: is it a Euroblogosphere, a European blogosphere or a EU GeekoSphere? Is Julien a Euroblogger while Nicole is not?…”
– How many eurobloggers can dance on the head of a pin?, December 2009
That’s right. 2009. 30 months later, we’re still arguing over definitions.
And some people wonder why I was feeling a little impatient by the time BloggingPortal’s third birthday hove into view, where I struck what I think was the only false note among the general sense of self-congratulation.
BloggingPortal is the nearest thing the EU Online Public Sphere has to a map – it is the only conversation hub which could bring together those discussing the EU in social media from both the Brussels Bubble and more national contexts, and allow a conversation to develop between them.
However, its stats show no growth in what is undeniably a growing media landscape (the EU discussed in social media) and almost nobody in the Brussels Bubble has even heard of it. Both phenomena can be explained through one idea: most denizens of the Brussels Bubble are more interested in talking to each other than venturing out into national conversations. The navelgazing I mocked in 2009, in other words, has become the norm as the Brussels Bubble moved online.
I also vented my sense of frustration in 10 things the EU should probably know about social media, which got a lot of excellent comments, and Key question 1 for panel X today/tonight/tomorrow, which got hardly any comments but did get enormous traffic, which shows that black humour at the expense of PA agencies can work wonders, not least for my spleen.
I’ve been moaning about the inward-looking nature of the Bubble for years now, but this was the year when my ire turned mainly upon myself.
After all, as I pointed out at the EESC, the Brussels Bubble has been a Community of Interest long before the Web, and it’s perfectly normal for members of a CoI to talk to each other, rather than those who don’t share the same interests.
While some in the Brussels Bubble play lip-service to the idea of trying to reach outside Brussels, most are here precisely because they need and want to talk to others just like them.
BloggingPortal, in other words, meets a need almost none of them have. Moaning about it won’t change human nature.
Neither will publishing self-referential blogs: the EESC post was subtitled “RTFB!, part 2” because it came after RTFB!, part 1, the latest in a series of self-referential blogs, which is kind of ironic given my irritation with inward-looking Bubbles! In fact, 5 of the past 6 posts have mainly rehashed and rephrased previous posts, rather than developing anything much new. Even the Prezicast was based on the 2nd Annual Review. Small wonder I’m considering stopping.
Finally, there were a few posts which didn’t fit into the above, including my small but enjoyable part in the Robert Schuman Foundation plagiarism storm-in-a-teacup, and me having a go at Klout and Sony’s figleaf use of their .eu domain.
So, will I close this blog, just as nosemonkey returns?
Perhaps. Let’s say for now that it’s closed for refurbishment, while I ponder where I want to go from here.
Author : Mathew Lowry