Mathew Lowry

Archives for socialmedia

This is the first edition of what I hope will be a series of annual Review Posts, published as part of the My Europe blogging carnival, looking back at the ideas I’ve explored in this blog over the past 12 months. The main reason for doing this review was to test whether these ideas, which… » read more

Posted by Mathew Lowry

A while back I and a number of others were blogging about how a very light, bottom-up usage of Web2-style tools and techniques (bloggingportal, delicious, tagging, google alerts, etc.) could help build links between national and EU online discussions and develop the slowly emerging European public space. The importance of this was brought home to… » read more

Posted by Mathew Lowry

When is a blog not a blog?

Answer: when the blogger doesn’t publish comments or trackbacks. But why are so many of these Charade Blogs supposedly ‘blogs on European communications’? Are there too many freshly minted ‘social media experts’ in Brussels? I’ve found that Eurosceptic-oriented blogs are generally very open environments – I had a comment blocked once on Devil’s Kitchen, but… » read more

Posted by Mathew Lowry

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media. Bloggers not disclosing sponsorship. It’s just a matter of time before someone poisons the well for EU social media. Over the past few months I’ve integrated For Immediate Release, a… » read more

Posted by Mathew Lowry

Creating trust by example

Over on the Belgian IABC’s thriving ‘web2eu’ site, Philip Weiss embedded a TED video of Clay Shirky, author of Here Comes Everybody, discussing the revolutionary impact of social media (more references on the be-IABC site). It’s really so good I thought I’d repost it here and add some observations (it takes some time to load):

Posted by Mathew Lowry

Julien Frisch blogged about a very thoughtful post on writing for (y)EU by Steve, a web editor from the EP, who sounds distressingly like me (white, British, 40s and sceptical about the Generation Y definition of ‘friend’ despite having many) and seems to be coming down from a post-holiday Web2.0 overdose. The key paragraph, highlighted… » read more

Posted by Mathew Lowry

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states (“European Union”, or EU) seeks an experienced: Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level. Principal Duties You will be responsible… » read more

Posted by Mathew Lowry

This is just irresistible for anyone, like me, who used to be a Serious Science Journalist before being sucked into the web: Thanks to John Caswell for tweeting me onto this. Yes, I admit it, despite earlier scepticism stretching back to 2007, I am increasingly using twitter, simply as a way of checking out interesting… » read more

Posted by Mathew Lowry

I’ve been asked to make a presentation at Web 2 EU: Publication 2 Participation, an IABC event held at Boston Uni here in Brussels on May 28. There’s just so much to talk when considering the impact of social media on the EU that I’ve been unsure of exactly where to begin. The main problem… » read more

Posted by Mathew Lowry