Mathew Lowry

Archives for B2B4Me

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with “Big Internet”. These trends triggered my return to blogging, so I thought I’d start with an overview. The Rise of Longform Across the pond, the past few years… » read more

Posted by Mathew Lowry

#B2B4ME: Back to Blogging

B2B once meant ‘Business to Business’. After the first online bubble popped, it became ‘Back to Banking’ (alongside its close cousin ‘Back to Consulting’), as legions beat a retreat to the safety of corporate life. And now, perhaps, it means Back to Blogging, and apparently not just for me. After experimenting blogging on Google+ and/or… » read more

Posted by Mathew Lowry