social media – Mathew Lowry

Archives for social media

Beware BackFiring when Battling Bullshit

June 1, 2017

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think. I probably wasn’t the only person working in EU communications who thought that Euroscepticism could be beaten by reasoned argument. Like many, I suffered… » read more

Posted by Mathew Lowry

Uncategorized

, backfire, europa, eurosceptics, filter bubble, misinformation, psychology, social media

Brand exchange & the new citizen conversation

October 12, 2015

Do people really want to have a conversation with brands, or their government? [Note: At last, a chance to bury the lede in a blog post. I started this post during my 2012-13 blogging hiatus, never finished it and then forgot clean about it. For reasons that will become clear, I’ve just rediscovered it… » read more

Posted by Mathew Lowry

Uncategorized

, communications, community, engagement, propaganda, public space, social media

Porous government: build it yourself, social or dedicated platforms?

October 6, 2015

“Why don’t we just build our community on Facebook?”. Some thoughts after a month playing with Knowledge Hub. [Notes: Reposted from Knowledge Hub – see disclaimer, below. Join me this Thursday in a Hangout-on-Air with Ezri Carlebach and Charlelie Jourdan on the ‘Rapido’ conference technique, visual communications and whatever else strikes our fancy] A short… » read more

Posted by Mathew Lowry

Uncategorized

, community, eparticipation, KHub, social media

Plus ça change …

October 27, 2014

An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve. Sometime during the EuropCom conference, I found myself listening to someone explaining how the Commission is reorganising the EUROPA site along thematic lines. “But the thematic portal architecture was adopted in 2001,” I said. He hadn’t heard – he’d only been… » read more

Posted by Mathew Lowry

socialmedia, Working world

, eparticipation, event, innovation, intranet, learning, social media

Participation Success Factors: a quick followup

October 17, 2014

What happened when 60 odd people had a go at the Participation mindmap? The EuroPCom session went well yesterday, judging by the Tweets. I’d never even been to an event run on World Café lines, so thank goodness the others knew what they were doing. In the end the mindmap – which started out as… » read more

Posted by Mathew Lowry

Uncategorized

, community, eparticipation, europcom, social media, transparency, trust

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)

September 17, 2014

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with “Big Internet”. These trends triggered my return to blogging, so I thought I’d start with an overview. The Rise of Longform Across the pond, the past few years… » read more

Posted by Mathew Lowry

Online Public Space, socialmedia

, B2B4Me, blog, facebook, innovation, media, news, social media

Archives for social media

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